If you can’t invest the time in developing and aligning on a good brief, why should your company invest (potentially) millions of dollars in A&P to execute it?
Arriving at every solution requires cooperation from both the designer and the client. Here’s how we solved the Soto Consulting Group LLC.
Here’s a great analogy from SmashingMag running comic, The FLEATY: The Geek Bug. The cartoons are dedicated to design and Web development, but also have a comic twist about everything happening around the Web as well as give you some insights behind the curtains of Smashing Magazine.
You don’t see it much anymore, but there was a time when the advertising industry went beyond sponsorship, to full blown integration. Never was this as clear as it get with animated cartoon shows. The sponsors were so engrained in to the industry, that they even saw themselves in the show. The biggest of the sponsors [...]
The outspoken leader of the largest technology firm in the world stepped down this week and the masses are memorializing him as if he had died.
Mac OS X Lion features are being talked about in great words. Meanwhile, release date confusion continues.
Best camp ever. Period.
What if clients talked to everybody the way they talk to designers?
Clients need guidelines too. Just for them, I’m posting this excerpt from Business Of Design Online featuring Catherine Morley’s “A Client’s Guide to Professional Conduct in the Design Industry”.
This post by Scott Miller gave me a chuckle. It was interesting to see a corporate sales reference played out with the cast of the Jetsons duking it out for corporate control. Check it out.