Low Budget Marketing Strategies
If you can’t invest the time in developing and aligning on a good brief, why should your company invest (potentially) millions of dollars in A&P to execute it?
The SOTO Group Visual ID
Arriving at every solution requires cooperation from both the designer and the client. Here’s how we solved the Soto Consulting Group LLC.
The Entire Side of Advertising
Young & Rubicam Sao Paulo cleverly communicates the LG Home Theater’s 3D sound idea by showing you the ‘other side’ of well-known movie posters.
The Post Jobs Era Begins
The outspoken leader of the largest technology firm in the world stepped down this week and the masses are memorializing him as if he had died.
A Tale of Two Sales Teams
This post by Scott Miller gave me a chuckle. It was interesting to see a corporate sales reference played out with the cast of the Jetsons duking it out for corporate control. Check it out.
Armstrong Creative Logo
The logo for Armstrong Creative Consulting has had many incarnations, but they each served their purpose at the time. As the client evolved, so did the company, achieving a broader scope, bigger clients and more prestige. the logo needed a drastic jump in impact to stay ahead of the client’s expectation. Hence, a new makeover [...]
